The Tara Florist Atelier Manifesto
For 2026 and Beyond
Our focus is Fresh Flowers and Design
Then and Now: How the Floral Industry Has Changed
Then
For many years, we were proud to be St. Joseph’s go-to destination for distinctive interior accessories alongside our floral work. The shop experience invited browsing, discovery, and thoughtful gift-giving, supported by steady foot traffic and a slower retail pace. It was a meaningful part of how we served our community, and one we genuinely enjoyed.
Now
While we still carry a small selection of distinctive fragrance lines, including LAFCO, the retail landscape has shifted. Much of shopping has moved online, supply costs have risen, and the economics of maintaining a broad gift assortment have changed. At the same time, expectations around floral quality, design expertise, and responsiveness have increased. Focus has become essential.
Why Focus Matters
Floral design is not a sideline—it is a discipline that requires constant attention to sourcing, seasonality, condition, technique, and timing. By narrowing our focus, we’re able to invest more deeply in flower quality, professional design standards, and client education. Focus allows for better outcomes: fresher flowers, stronger design, clearer communication, and work that reflects true expertise rather than distraction.
Our Choice
In response, we’ve chosen to concentrate primarily on flowers. By stepping away from being a general gift store, we dedicate our time, space, and resources to floral design—prioritizing craftsmanship, education, and thoughtful service. This clarity allows us to serve our clients with intention and care, grounded in what we do best.